What is CRM

CRM stands for Customer Relationship Management.

If you work in sales, marketing, or customer service, you’ve probably heard the term before. But what does CRM mean and what it can do for your business?

CRM system is a software solution that makes it easy to increase efficiency, team collaboration and streamline internal processes for better customer experience and overall customer satisfaction. The CRM, CX (Customer Experience) system should therefore be an indispensable part of any business that cares about the satisfaction of its customers.

The ultimate goal? To drive customer engagement and retention.