SAP Marketing Cloud: Marketing Planning

SAP Marketing Cloud: Marketing Planning

Written by: Filip Žarnovický, CX Consultant

The bad organization of marketing and other activities causes companies a considerable amount of money every month. Those lost funds could be used more efficiently. There may be duplicate work, unsystematic continuity of individual activities, or unused opportunity on the market. These errors can ultimately be fatal to a company in a highly competitive environment. Therefore, responsible marketing managers need the right planning and organizational tools. We will introduce exactly these tools in the 5th part of the video series because thanks to the SAP Marketing Cloud you will be able to improve your timely responses to market changes and gain a competitive advantage.

In the next part, we’ll show you how effectively can be Leads managed in the SAP Marketing Cloud, thus increasing the chances of converting them to sales.

Previous parts:

SAP Marketing Cloud: Campaign Management
SAP Marketing Cloud: Segmentation 
SAP Marketing Cloud: Dynamic Customer Profiling
SAP Marketing Cloud: Introduction