Take Your Business to the Next Level With SAP Commerce

To promote one’s business nowadays means to ride a wave of modernization and always offer one’s customers exclusively the best user experience.

 The SAP company understood this concept and offers thus its customers the SAP Hybris service. It is a modern framework intended for the creation of web-accessible applications, covering sales and marketing.

Every success is based on the sale. Offering people what they currently need and search for and enabling customers to acquire desired commodities in the most comfortable and the fastest manner.  Particularly for this purpose, we offer the SAP Hybris Commerce to our customers. This product comprises, directly in its core, all the functionalities that every modern e-shop must include today, including customer support and other customer services.  

Which business areas may be covered by this solution? SAP Hybris Commerce serves as a platform where the extension in the form of accelerators is used. Particularly accelerators provide us with a more detailed specification of which standard functionality is available. The basic ones include B2C, intended for the creation of sale solutions for end-users; B2B, supporting the sale to merchandisers; Telco, used by vendors of mobile services; or China, specifically designed for e-shops in China.

What is the benefit of implementing this solution? This is probably the question asked by everyone who considers taking their business to a higher level and decides to modernize their sales channel in terms of IT.  As mentioned above, SAP Hybris Commerce is above all a modern responsive e-shop, comprising everything that is necessary. In brief, it comprises a product portfolio definition, design of the entire website, and interconnecting it to the offered products, registration of new customers, order processing – from a customer to a dispatch, integration for payment systems, and access for customer support employees.  

Products are the key building stones of business. Where would they come from and how will I present them?  SAP Hybris Commerce standardly comprises access for a product manager who is thus able to maintain the product portfolio. Firstly, it is necessary to define where the data will be taken. An existing ERP solution might be used, or, alternatively, data may be imported from a file or new products may be created. We can create various types of products and subsequently classify them, determining thus their individual attributes by which they can later be searched, sorted, or compared.  

Do you need to be certain that everything will be perfect and the product will not contain any error? We have a solution.  We can set a chain of events that must be carried out for publishing individual products. Imagine that a product manager assigns their employee a task to create new products, the task will then be assigned to a marketer who adjusts the descriptions to make them more attractive for customers. The next person engaged is a reviewer who revises the texts for the correctness and forwards the products to a graphic technician for finalization and supplementation with the best available pictures. Before these products are published, they are displayed back to the product manager for approval.

Manage the contents and design of your website simply and quickly.  Tell us how you want your website to be structured and where the individual contents should be located. If you decide on a change, nothing is easier. The SmartEdit function facilitates changing the contents of individual elements directly in the display seen by website visitors.

Choose an order processing procedure.  Every business must enable the option of singing-in and register. With the SAP Hybris Commerce solution, you can configure various scenarios of how an order is dealt with. Many customers prefer fast purchase, free of any unnecessary ambiguities, so we can enable them to place an order without registration or offer the registration later when the order is being processed. A standard feature is checking the availability of the goods in the stock prior to the order confirmation or offering various delivery options. 

Choose an order processing procedure.  Every business must enable the option of singing in and register. With the SAP Hybris Commerce solution, you can configure various scenarios of how an order is dealt with. Many customers prefer fast purchase, free of any unnecessary ambiguities, so we can enable them to place an order without registration or offer the registration later when the order is being processed. A standard feature is checking the availability of the goods in the stock prior to the order confirmation or offering various delivery options. 

Customer service is what makes the difference between good and excellent businesses. If your customers are not satisfied with your services, despite good marketing and good price policy, they will not come back.  SAP Hybris Commerce brings functionality for the customer service employees who can sign in as a customer who needs help with an order and complete or modify the order for them. If a customer has a phone inquiry regarding general information, they can obtain basic customer data, such as their orders or complaints, as well as their preferences. Such a 360-degree customer profile helps client center employees know the customer better, get closer to them, and improve their user experience.   

EXPERTS WILL ADVISE YOU

Anodius is the official certified SAP partner. Our team of experts will be happy to help you with the design, implementation, training for users, and post-implementation services of your SAP Hybris solution.

Martin Bystriansky, CRM Consultant

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