SAP Marketing Cloud: Introduction

SAP Marketing Cloud: Introduction

Written by: Filip Žarnovický, CX Consultant

The market is changing and product-oriented businesses are doomed to fail. Who wants to survive and be successful must start listening to their customers. As well as predicting their needs and satisfying them before the customer realizes them. But is it possible?
Yes, if you have the right solution. That is why we have prepared a series of short videos to introduce you to the various functional areas of this solution. And its name? SAP Marketing Cloud.

The first functional area of the system we chose to present to you, is SAP Marketing Cloud: Dynamic Customer Profiling. In that video, you will learn how SAP Marketing Cloud has an advantage over competitors’ software when it comes to working with customer data.